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When a film enters the Television Industry, it is usually screened at a TV Channel's Program Slot. When there is no such slot available then theatres may also be used for screening purpose. The television show producers need to ensure that the Screening of their films takes place to drive viewership and revenue; they may decide to screen their films on other channels, which in turn would guarantee them an audience and revenue base too. The above quote addresses how TV Channels make use of movies or serials for tv screening purposes if they don't happen to have slots available on their own channels. A television channel may make use of a movie or serial for publicity purposes if: The registration of the film is carried out by the producers/directors who must ensure that their work is correctly registered with the appropriate authorities. The registration of the film acts as a proof that they intend to commercialize their movies and therefore generate revenue. After all, it's hardly likely that producers/directors would go through all the trouble and expense of getting a film produced and released unless they expected to make money from it. Sony Entertainment Television (SET) was so impressed with this concept that they began screening "Jodi No. 1" on their channel. The serial went on to become a major success for SET and dramatically increased their daily viewership rating. Each film produced has a unique coding system, which is used to determine the extent of copying of content. This helps both the producer and the director to take action against those who infringe on their copyright. During registration, producers/directors are required to note down this special Serial Number (S/N), which is printed onto each DVD (or VCD) cover. The Serial Number is also mentioned in the closing credits of all registered films; this means that any duplicate copies will indicate different S/N's on them. With great profitability comes competition. It is because of this, that the major producers are now trying to outdo each other. Between 2004 and 2005, three major films were released about the Kaun Banega Crorepati story; "Naram Garam", "Showa V/S Showa" and "Kyaa Kool Hai Hum". The producers actually went to court over copyright violation, but what they found out was that since there were no clauses pertaining to these issues within the Copyright Act, there was very little they could do. The challenge now is to find a way to protect the film from being copied by those who want to make profits from it. In addition to the above, India now has a Copyright Act, which essentially states that any person selling illegal copies of any work can be sued for damages. In addition they may face a prison sentence as well as a fine. The problem remains that if the government enforces this act strictly then it is possible that Indians will never get to see their favorite films or serials ever again, because Indians are also very fond of watching pirated versions. cfa1e77820
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